{"_buckets": {"deposit": "f02b7a2e-3f6a-4621-b84a-3405e7d6e76c"}, "_deposit": {"created_by": 16, "id": "80", "owners": [16], "pid": {"revision_id": 0, "type": "depid", "value": "80"}, "status": "published"}, "_oai": {"id": "oai:tama.repo.nii.ac.jp:00000080", "sets": ["17"]}, "author_link": ["152", "151"], "item_10002_biblio_info_7": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2005-03-01", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "32", "bibliographicPageStart": "15", "bibliographicVolumeNumber": "9", "bibliographic_titles": [{"bibliographic_title": "経営・情報研究　多摩大学研究紀要"}, {"bibliographic_title": "Tama University Journal of Management and Information Sciences", "bibliographic_titleLang": "en"}]}]}, "item_10002_description_5": {"attribute_name": "抄録", "attribute_value_mlt": [{"subitem_description": "この20年間、店頭マーケティング・コミュニケーション、ないし別名インストア・マーケティング（Outlet Marketing／ In-Store Marketing）については、消費者の行なう銘柄決定の大部分が店頭においてなされているというその重要性に鑑み、様々な議論がなされて来た。しかし、それらの議論の多くは部分的な分析に偏っており、これをマーケティング・コミュニケーションの全体的な管理のなかで戦略的に位置づける枠組は、寡聞にして知らない。このＩＳＭの位置づけが出来ていないために、マーケティング・コミュニケーション管理の全体像までもが不確かなものになっている。\n　本稿では、マーケティング・コミュニケーションの全体を俯瞰する視座に立ち、そのなかにＩＳＭを位置づけることの出来る、新しい枠組を提案する。\n", "subitem_description_type": "Abstract"}, {"subitem_description": "This paper proposes a new strategic framework for the management of integrated marketing communication. In the framework, ISM\u0027s positioning is made clear, taking the overview of integrated marketing communication management.", "subitem_description_type": "Abstract"}]}, "item_10002_publisher_8": {"attribute_name": "出版者", "attribute_value_mlt": [{"subitem_publisher": "多摩大学経営情報学部"}]}, "item_10002_source_id_11": {"attribute_name": "書誌レコードID", "attribute_value_mlt": [{"subitem_source_identifier": "AA11140277", "subitem_source_identifier_type": "NCID"}]}, "item_10002_source_id_9": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "13429507", "subitem_source_identifier_type": "ISSN"}]}, "item_creator": {"attribute_name": "著者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "大槻,  博"}, {"creatorName": "オオツキ, ヒロシ", "creatorNameLang": "ja-Kana"}], "nameIdentifiers": [{"nameIdentifier": "151", "nameIdentifierScheme": "WEKO"}]}, {"creatorNames": [{"creatorName": "OTSUKI,  Hiroshi", "creatorNameLang": "en"}], "nameIdentifiers": [{"nameIdentifier": "152", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2020-07-15"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "200500900057.pdf", "filesize": [{"value": "299.3 kB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 299300.0, "url": {"label": "200500900057", "url": "https://tama.repo.nii.ac.jp/record/80/files/200500900057.pdf"}, "version_id": "7f61503d-aab1-4ff4-a3e6-b7bcb85ab8ab"}]}, "item_keyword": {"attribute_name": "キーワード", "attribute_value_mlt": [{"subitem_subject": "統合的マーケティング・コミュニケーション管理", "subitem_subject_scheme": "Other"}, {"subitem_subject": "戦略的枠組", "subitem_subject_scheme": "Other"}, {"subitem_subject": "プッシュ戦略", "subitem_subject_scheme": "Other"}, {"subitem_subject": "プル戦略", "subitem_subject_scheme": "Other"}, {"subitem_subject": "製品戦略", "subitem_subject_scheme": "Other"}, {"subitem_subject": "販売促進", "subitem_subject_scheme": "Other"}, {"subitem_subject": "アウトレット戦略", "subitem_subject_scheme": "Other"}, {"subitem_subject": "店頭マーケティング", "subitem_subject_scheme": "Other"}, {"subitem_subject": "知覚刺激型手段", "subitem_subject_scheme": "Other"}, {"subitem_subject": "利得誘引型手段", "subitem_subject_scheme": "Other"}, {"subitem_subject": "management of integrated marketing communication", "subitem_subject_scheme": "Other"}, {"subitem_subject": "strategic framework", "subitem_subject_scheme": "Other"}, {"subitem_subject": "push strategy", "subitem_subject_scheme": "Other"}, {"subitem_subject": "pull strategy", "subitem_subject_scheme": "Other"}, {"subitem_subject": "produc strategy", "subitem_subject_scheme": "Other"}, {"subitem_subject": "sales promotion", "subitem_subject_scheme": "Other"}, {"subitem_subject": "outlet strategy", "subitem_subject_scheme": "Other"}, {"subitem_subject": "in-store marketing / outlet marketing", "subitem_subject_scheme": "Other"}, {"subitem_subject": "perceptual incentive", "subitem_subject_scheme": "Other"}, {"subitem_subject": "cost performance incentive", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "jpn"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "マーケティング・コミュニケーション管理の戦略的枠組の提案 : 店頭マーケティング・コミュニケーションの位置づけ", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "マーケティング・コミュニケーション管理の戦略的枠組の提案 : 店頭マーケティング・コミュニケーションの位置づけ"}, {"subitem_title": "A Strategic Framework for Marketing Communication Management : Positioning of the In-Store Marketing Communication", "subitem_title_language": "en"}]}, "item_type_id": "10002", "owner": "16", "path": ["17"], "permalink_uri": "https://tama.repo.nii.ac.jp/records/80", "pubdate": {"attribute_name": "公開日", "attribute_value": "2005-03-01"}, "publish_date": "2005-03-01", "publish_status": "0", "recid": "80", "relation": {}, "relation_version_is_last": true, "title": ["マーケティング・コミュニケーション管理の戦略的枠組の提案 : 店頭マーケティング・コミュニケーションの位置づけ"], "weko_shared_id": -1}