{"created":"2023-06-19T10:28:04.721725+00:00","id":1313,"links":{},"metadata":{"_buckets":{"deposit":"b2b1edee-0bf9-4d75-8e81-1ab776404b57"},"_deposit":{"created_by":19,"id":"1313","owners":[19],"pid":{"revision_id":0,"type":"depid","value":"1313"},"status":"published"},"_oai":{"id":"oai:tama.repo.nii.ac.jp:00001313","sets":["1:7:197"]},"author_link":["1695","1693","1694","1671"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2023-02-01","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"92","bibliographicPageStart":"75","bibliographicVolumeNumber":"27","bibliographic_titles":[{"bibliographic_title":"経営・情報研究　多摩大学研究紀要"},{"bibliographic_title":"Tama University Journal of Management and Information Sciences","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"市場創造モデルが先進国市場にとどまらず新興国市場でも有効であるかを検討するため代表的モデルのひとつである D. アーカーのブランド・レレバンス・モデルを用いて ASEAN 諸国市場における日系食品メーカーによる商品市場導入の複数事例を考察した。その結果成功事例は全て同モデルの成功要件を満たし同モデルの有効性が確認できた。また事例の横断比較分析により新サブカテゴリー創造の実現に向けたいくつかのマーケティング実務上の示唆を得ることができた","subitem_description_type":"Abstract"},{"subitem_description":"To examine the effectiveness of Market-Creation Models not only in developed markets but in emerging markets we analyzed several product-introduction cases in the ASEAN countries by Japanese food manufacturers by applying D. Aaker’s Brand Relevance Model as representing such models. We have made clear its effectiveness in emerging markets as all the successful cases satisfied the requirements for success given by the model. In addition by conducting cross-case analyses we have found several implications for successful subcategory creations regarding marketing practices.","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"多摩大学経営情報学部"}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11140277","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13429507","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"竹村, 浩"},{"creatorName":"タケムラ, ヒロシ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"1693","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"河野, 龍太"},{"creatorName":"コウノ, リュウタ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"1694","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"TAKEMURA, Hiroshi ","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"1695","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"KONO, Ryuta","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"1671","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2023-03-06"}],"displaytype":"detail","filename":"202302700383.pdf","filesize":[{"value":"2.0 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"202302700383","url":"https://tama.repo.nii.ac.jp/record/1313/files/202302700383.pdf"},"version_id":"5d752813-7067-4926-aa4b-1bc3dced1f6d"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ブランド・レレバンス・モデル","subitem_subject_scheme":"Other"},{"subitem_subject":"サブカテゴリー","subitem_subject_scheme":"Other"},{"subitem_subject":"日系食品メーカー","subitem_subject_scheme":"Other"},{"subitem_subject":"新興国市場","subitem_subject_scheme":"Other"},{"subitem_subject":"ASEAN 諸国","subitem_subject_scheme":"Other"},{"subitem_subject":"Brand Relevance Model","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Subcategory","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Japanese Food Manufacturers","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Emerging Markets ASEAN Countries","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ASEAN 諸国市場における新たなサブカテゴリー創造 : ブランド・レレバンス・モデルによる日系食品メーカーの商品導入事例研究","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ASEAN 諸国市場における新たなサブカテゴリー創造 : ブランド・レレバンス・モデルによる日系食品メーカーの商品導入事例研究"},{"subitem_title":"Creating New Subcategories in the ASEAN Countries: An Investigation on Japanese Food Manufacturers’ Product Introductions Applying the Brand Relevance Model","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"19","path":["197"],"pubdate":{"attribute_name":"公開日","attribute_value":"2023-03-06"},"publish_date":"2023-03-06","publish_status":"0","recid":"1313","relation_version_is_last":true,"title":["ASEAN 諸国市場における新たなサブカテゴリー創造 : ブランド・レレバンス・モデルによる日系食品メーカーの商品導入事例研究"],"weko_creator_id":"19","weko_shared_id":-1},"updated":"2023-10-18T02:12:13.590089+00:00"}